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Primitive: Elevate Your Skateboarding Experience

Welcome to S3 Boardshop's collection of Primitive Skateboards and Clothing, where style meets performance and innovation meets tradition. As Canada's premier retailer of Primitive products, we're proud to offer a range of decks, apparel, and accessories designed to elevate your skateboarding experience and help you stand out on and off the board.

About Primitive:

Primitive Skateboarding was founded in 2014 by professional skateboarder Paul Rodriguez and entrepreneur Andy Netkin, with the goal of creating a brand that celebrates skateboarding culture while pushing the boundaries of design and creativity. Since its inception, Primitive has quickly become a favorite among skaters worldwide, thanks to its distinctive aesthetic, high-quality products, and commitment to excellence.


  • High-Quality Decks: Primitive Skateboards are crafted from the finest materials and built to last, with advanced construction techniques and quality control processes that ensure superior performance and durability on every ride.
  • Iconic Graphics: From bold, eye-catching designs to minimalist, understated artwork, Primitive Skateboards are known for their iconic graphics and distinctive visual identity, making them a favorite among skaters who appreciate style as much as performance.
  • Versatile Apparel: In addition to its lineup of high-quality decks, Primitive also offers a range of stylish apparel and accessories, including graphic tees, hoodies, hats, and more. Designed with skaters in mind, Primitive clothing combines comfort, style, and functionality for a look that's as at home on the streets as it is in the skatepark.
  • Pro Models: Primitive Skateboards boasts an impressive team of professional riders, including Paul Rodriguez, Tiago Lemos, among others. With a wide range of pro models to choose from, you can ride the same decks as your favorite pros and take your skateboarding to the next level.

Join the Primitive Community:

Experience the style and innovation of Primitive Skateboards and Clothing from S3 Boardshop. Explore our curated selection of Primitive decks, apparel, and accessories, and join the Primitive community in celebrating the spirit of skateboarding and the thrill of the ride. Whether you're hitting the streets or the skatepark, Primitive has everything you need to elevate your skateboarding experience and make a statement wherever you go.